News | Sponsors • November 7, 2019
Scicon Sports and UAE Team Emirates announce multi-year deal for eyewear
SCICON Sports, the leader in high performance eyewear, bike bags and accessories for riders and active people, has partnered with WorldTour cycling team, UAE Team Emirates from 2020 on a three year deal, providing the riders and staff with their high performance range of eyewear and luggage options.
Established in 1980, SCICON has rapidly grown to become the in-demand solution to bike travel, designing bike bags and cases for professional and amateur riders alike. Additionally, the brand has utilised the experience and expertise of working with top athletes to produce an array of luggage options, with more than 35 new products now added to the line which serves riders and teams throughout the peloton already.
This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses will provide UAE Team Emirates with immense visual clarity, as well as UV Protection.
Sunglasses are a crucial accessory for professional cyclists, and it is only after intense testing, that UAE Team Emirates Performance Managers are impressed with SCICON glasses’ capabilities; be it at a wet northern classic, a scorching sun baked Tour de France or the bitter cold of Scandinavia. With a roster of Tour de France stage winners, a former World Champion and Spring Classics superstars leading the charge in 2020, UAE Team Emirates demand only the highest performing equipment available. This new partnership with SCICON Sports means the riders and staff will be well equipped to compete at their best all season; from the gruelling classics such as Paris – Roubaix or Tour of Flanders, to the sun baked weeks of the Giro d’Italia and Tour de France.
Additionally, SCICON is set to provide the team with their range of bags and luggage options, helping to make travel safer for bikes and easier for the riders themselves whilst also supplying staff such as soigneurs and mechanics with items such as the popular Podium Backpack (a familiar site at the finish line of most WorldTour races), race rain bags to equip team cars and luggage trolleys to allow the team to travel with style and convenience.
SCICON Marketing Strategist, Claudio Fantin, spoke of the deal: “We have invested a lot of time and money in research and development over the past 2 years in the eyewear sector, creating a team of experts specifically dedicated to this project. SCICON has produced eyewear which we believe offers quality of performance like no other currently available; our official partnership with UAE Team Emirates is a genuine testament to this. Fully equipping the riders with our advanced eyewear technology at WorldTour level is an honour, one which we will utilise to further develop our high performance eyewear, ensuring the riders can always focus on being at their best when in pursuit of glory.”
Andrea Agostini, Chief Operating Officer UAE Team Emirates said of the new partnership: “We’re excited to work closely with SCICON and the range of SCICON products over the coming years. Having performance eyewear that the riders can trust and depend upon in stressful situations on the bike is important and thanks to this partnership, the team is now well equipped in this area. The extreme weather conditions which can occur when racing means riders require eyewear which can cope with these demands, SCICON have created glasses which go beyond these requirements and we are eager to help feedback on our racing experience to help develop further optical solutions. We look forward to being able to help the brand develop through feedback from some of the world’s best riders over the coming years.”
High Performance Eyewear, Bike Bags and accessories for riders and active people
SCICON was born out of a garage near Bassano del Grappa, the heart of the cycling industry, in 1980 to solve the problem of how professional cyclists travel with their bikes. The evolution over time has created a brand which not only solves problems, but inspires adventure around the world. After becoming an icon in the design and production of the world’s best bike travel bags, SCICON became synonymous with a long list of champions. Today, SCICON is the most in demand brand for athletes who travel with their bike. Combining a passion to inspire to broaden horizons with an in-house wealth of technical knowledge, expertise and history in the market, the introduction of sports eyewear in 2019 was a logical step. We have created a collection in line with our values of quality, comfort, and obsessive attention to detail. Our commitment is to guarantee perfect clarity, visual comfort and protection. Based near the Cadore valley, the global home of eyewear production, our team of industry experts dedicate their time to look for new technical solutions, performance materials and eye-catching designs to continue making athletes’ lives easier.