News | Sponsors • February 17, 2021
UAE Team Emirates teams up with Richard Mille as their new Official Watch partner
AE Team Emirates will begin 2021 with a dynamic new partnership with Richard Mille, the Swiss luxury watchmaking brand founded in 2001.
The iconic brand, which has built a successful history in top-level sport since its inception, will be the team’s Official Watch Partner, as part of a four-year deal.
Over two decades, Richard Mille has consistently pushed the boundaries of precision, performance and technical innovation with genre-redefining watches, making this partnership a great fit.
UAE Team Emirates Team Principal, Mauro Gianetti : “As a team we are always working towards innovation and excellence, so to associate ourselves with a brand of the quality and character of Richard Mille is a great pleasure for us. We are excited to be able to showcase and test Richard Mille watches at the highest level of competition and in some of the most challenging conditions in world sport, such as the Tour de France.”
As part of the deal, UAE Team Emirates riders will carry Richard Mille branding on their bikes and kits throughout the next four campaigns, the cyclists will also have the chance to sport the Richard Mille RM 67-02 watch. An ergonomic model and a technical tour de force, weighing just 32 grams, thanks to its use of TPT® composite materials and grade 5 titanium. It also features a special strap, which is entirely seamless, non-slip and highly elastic, so that it follows the contours of every individual wearer’s wrist morphology.
Richard Mille EMEA CEO, Peter Harrison : “UAE Team Emirates has demonstrated time and again that it has world-class standards and a passion for excellence. At Richard Mille, we share the same vision and ambitions and we’re delighted to go into partnership with Mauro Gianetti and his team. The partnership also marks another significant milestone for us as we draw closer to the athletic community in the Middle East region. We’re extremely proud to become the Official Watch Partner of UAE Team Emirates and we’re greatly looking forward to supporting the riders and support staff as they press on for further glories. Good luck to them!”