UAE Team Emirates-XRG announce partnership with WHOOP as Official Health and Performance Wearable

UAE Team Emirates-XRG is pleased to announce a two-year partnership with WHOOP, the human performance company, which will see WHOOP become the Official Health and Performance Wearable of one of professional cycling’s most dominant and globally recognised teams.

The partnership aligns UAE Team Emirates-XRG with a leader in health and performance technology, reinforcing the team’s commitment to innovation and excellence at the highest level of the sport. Led by four-time Tour de France champion Tadej Pogačar, UAE Team Emirates-XRG provides a powerful platform to showcase the physiological demands required to win at cycling’s highest level. Together, WHOOP and UAE Team Emirates-XRG will deliver unprecedented access to the data and insights behind world-class performance on cycling’s biggest stage.

Cycling remains one of the most physiologically demanding and globally followed endurance sports, reaching hundreds of millions of viewers worldwide. This partnership further strengthens UAE Team Emirates-XRG’s position at the forefront of performance innovation, aligning the team with cutting-edge tools that support athletes competing at the highest level.

Briain Curtin, VP of Global Marketing at WHOOP:
“UAE Team Emirates – XRG represents the pinnacle of endurance performance, and we’re proud to partner with a team that continues to redefine what’s possible in professional cycling. With Tadej and the team, we have an extraordinary opportunity to bring fans inside the physiological demands of the sport; translating Strain, Recovery, and live heart rate data into storytelling that shows exactly what it takes to win at the highest level. This partnership is about more than visibility; it’s about deepening the world’s understanding of human performance.”

Together, WHOOP and UAE Team Emirates-XRG will provide fans with unprecedented visibility into the physiological demands of professional cycling – particularly during the sport’s most defining moments. Through integrated broadcast and social media storytelling, WHOOP will deliver Strain, Recovery and live heart rate moments during key racing segments, providing context around what it takes for the body to perform during attacks, climbs, breakaways and decisive race moments.

Tadej Pogačar:
“Cycling is a sport where performance is built on consistency, recovery, and attention to the smallest details. Having access to deeper insights into my sleep, strain, and overall recovery helps me better understand how my body responds to training and racing throughout the season. I’m excited to partner with WHOOP to not only support our performance as a team, but also to help inspire people to be active and embrace exercise and sport as a way of life.”

On screen, fans will experience this through WHOOP data graphics and commentator callouts, illustrating how training load, recovery strategies and race demands evolve across Spring Classics, Monuments and Grand Tours throughout the season.

Fans can engage with these WHOOP data graphics across both broadcast partner coverage as well as the WHOOP social channels.